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Passwords, expiry, phones and A/B tests

Everything a short link can do besides redirect.

Open New link (or Edit on an existing one) and expand More options.

  • Password. Visitors type it before they're sent on.
  • Expiry. Stop the link on a date, or after a number of clicks, and optionally send late visitors somewhere else.
  • Start date. The link only works from this date.
  • Phones. Send iPhone and Android visitors to different addresses, for example straight to your app in each store.
  • Countries. Send visitors from different countries to different pages.
  • A/B test. Split visitors between several destinations and see which one does better.
  • Social preview. Change the title, description and picture people see when the link is posted on social media.
  • Tracking pixels. Fire your Meta, Google or TikTok pixel on the way through.

Some of these depend on your plan. Anything your plan doesn't include shows a lock.

Updated October 25, 2026

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