Click-through rate calculator
CTR is clicks divided by impressions. Fill in any two and you'll get the third.
Fill in any two.
What's a good click-through rate?
It depends on the channel. Search ads often land between 3 and 6%, display ads under 1%, and email between 2 and 5% of recipients. Compare against your own past numbers — the trend tells you more than one figure.
Ways to raise it
- Use a readable short link on your own domain.
- Set a social preview with a clear title and image.
- Test two versions with separate links and compare their stats.