Reading your stats

Analytics shows every click on all your links. Open any link to see just that one.

• Clicks counts every visit. Unique counts each person once a day.
• Places come from the visitor's internet address. We never store the address itself.
• Referrers are the sites people were on when they clicked. Many apps hide this, so "Direct or unknown" is normal.
• QR scans are counted separately when people scan a link's QR code.
• Campaigns group clicks by the utm_campaign on the link.

Tick Compare to see the period before as a faint line, and use Live to watch clicks arrive minute by minute. Download gives you a PDF or spreadsheet report.

Bots and link previews (iMessage, Slack, WhatsApp…) aren't counted as clicks.